Why Crypto Newswires Should Be In Your PR Toolkit
As a crypto company, getting your message delivered in front of an engaged and relevant audience is one of the most important tasks you can undertake. However, relying on the spray and pray method will very rarely yield the desired results.
Instead, it’s all about targeting the right people and publications, which is why newswires are such a powerful weapon in your crypto PR toolkit.
March 9, 2023
What is a newswire?
A newswire essentially acts as an electronic distribution service (or wire service), which sends news stories to journalists, media outlets, and other digital influencers. Rather than distributing your press releases individually, you can use a newswire to get the word out with maximum reach and minimal effort.
The overarching goal of a newswire is to help you get noticed in an already saturated world, and with the right strategy, you can make a real impact on your visibility. However, crypto companies have long been left in the lurch by traditional newswire service providers.
Whether it be due to their lack of understanding of the industry, strict regulations in certain jurisdictions, or just blatant bias, finding a newswire provider that caters to crypto companies can be a challenge. Enter: crypto-specific newswires.
What is a crypto newswire?
A crypto newswire is a specialized service designed specifically for companies in the blockchain space.
These services are equipped to handle everything from technical whitepapers to press releases, as well as provide a much more tailored approach to cryptocurrency-focused marketing campaigns.
With a more in-depth understanding of Web3, blockchain technology, and the wider crypto space, crypto newswires make it easy to get your press releases in front of an engaged audience as they often have relationships with established crypto media outlets and influencers.
How to create a press release with Chainwire
Chainwire is one of the industry-leading crypto newswires, offering access to some of the most reputable and prestigious publications in the crypto space, such as CoinMarketCap, Cointelegraph, Bitcoin News, and distribution to trading terminals.
Here is a quick how-to guide to creating a press release using Chainwire:
Setting up an account
First things first, you need to head to the Chainwire homepage and create an account. You will need to provide information such as:
- First and last name
- Company name
- Business type
- Website URL
Creating an order
Once your account is all set up, you can start creating an order. From the dashboard, click “Create an order” on the left side of the screen and you will be taken through a five-step process.
Step 1 – Fill in your details
On the first page, you will need to enter the details of your press release, such as the client’s name and the time at which you would like your press release to be distributed. For the distribution time, you have three options:
- Immediate – Your press release will be sent out right away
- Schedule time – Set a specific date and time
- Hold for call – Your press release will be sent out when you call in
You will also need to select the relevant tags that you want to be associated with your press release from the drop-down box.
Step 2 – Choose a distribution package
Next, it’s time to choose the package that best suits your needs. Chainwire offers four distinct packages, each of which comes with its own features and benefits. Depending on your requirements, you can opt for a basic package or one that is more comprehensive in nature.
- Lite ($1,399) – Distribute your press release to eight news outlets with a guaranteed feature on the homepage. You can include up to one image and one embedded video.
- Standard ($2,499) – Distribute your press release to 16 news outlets with a guaranteed feature on the homepage. You can include up to two images and one embedded video.
- Premium ($6,499) – Distribute your press release to 75+ news outlets with a guaranteed feature on the homepage. This package includes some of the top crypto publications (such as BeInCrypto) and includes extra distribution to major news outlets such as Bloomberg, Yahoo Finance, MarketWatch, and Benzinga.
- Gold ($12,499) – Chainwire’s top package offers all of the features of the Premium package and also offers front-page coverage on the most prestigious publications in the Web3 space, including Cointelegraph, CoinMarketCap, and Bitcoin.com. This package also includes distribution to trading terminals.
Once you have selected your package you will be given the option to add on global distribution packs.
These packs allow you to distribute your press release to international audiences in their native languages. The Chainwire team will handle the translation and distribution of the press release.
Step 3 – Submit your press release
Now is the time to provide all the vital information about your press release – including the contact details for the boilerplate, the location of your business (city and state/country), and your press release title.
If you have images or videos to upload with your press release, this is the place to do it.
In the text box below, you can write or paste in your press release copy.
Once you’re satisfied with what you wrote, simply tick off the terms and conditions and hit “next”. Don’t forget that you can preview your press release before continuing onwards.
Step 4 – Finalize your order
It’s time to finalize your order and confirm the details.
You will be able to see a full breakdown of your order on this page, including the package you have selected and any extra services that may be included (+ VAT).
Once you are happy with the details, simply click the ‘Submit’ button where you will be prompted to provide invoice details.
Chainwire offers three payment options:
- Cryptocurrency in the form of BTC, ETH, or USDC
- Credit/debit card
Crypto payments are processed via Coinbase, but you do not need a Coinbase account. Simply click the link and you will be taken through the steps of completing your payment.
Once you have completed your payment, an email will be sent to you confirming the details of your order and your press release will be distributed as per your requests. Congratulations – you have now successfully completed your first press release with Chainwire!
Step 5 – View your distribution report
Finally, once you have completed your order, it’s time to see how it is performing. To do this, head back to your Chainwire dashboard and click on the ‘Orders’ tab. You will then see a list of your orders, upon which you can select ‘Coverage Report’ to see a detailed overview of your press release performance across all distribution channels.
Here, you can quickly and easily see all of the syndications that your release has been sent out to, including screenshots, URLs, and added information about each publication (Moz domain score and estimated traffic).
This will help you gauge how well your press release is doing and if it is achieving the desired results. You can also use this information to adjust your strategy for future press releases.
In the ever-evolving crypto and Web3 space, you need to quickly and effectively ensure your message reaches the right audience. Chainwire provides a convenient and budget-friendly option for press release distribution that allows you to target news outlets and audiences with precision – so you can maximize the reach of your marketing efforts, grow your business, and make every penny count.