CryptoMondays London – TGE Marketing: Mastering the Launch
Token Generation Events (TGEs) are make-or-break moments for Web3 projects. Nail the marketing, and you’re on a rocket ship 
; get it wrong, and you’re stuck in orbit. But don’t worry, we’ve got you covered.
We’re bringing together some of the best minds in the space to break down TGE marketing into real, actionable insights. Expect big ideas, expert advice, and plenty of networking with the legends shaping Web3.
A successful TGE isn’t just about launching a token—it’s about crafting a compelling narrative, designing sustainable tokenomics, and building an engaged community that drives long-term value. Whether you’re launching a token, thinking about it, or just want to sharpen your marketing game, this one’s for you.
What’s on the agenda? A deep dive into audience engagement, community hype, and sustainable growth strategies that go beyond the launch day buzz. You’ll leave with fresh perspectives, new connections, and the know-how to make your TGE a success. 
Target Audience
- Founders and teams gearing up for a TGE
- Web3 marketing pros looking to level up
- Investors curious about token economics and market strategy
- Anyone eager to demystify Web3 token marketing
Event Schedule
6:30 PM – Arrival & Networking
- Grab a drink
, meet some legends, and make connections that count.
7:15 PM – Welcome Remarks
- A warm welcome from the CryptoMondays London crew & our sponsors.
7:20 PM – Keynote: “TGE Marketing 101 – Setting the Stage for Success”
- An unfiltered look at what makes or breaks a TGE, featuring real-world insights from the experts.
- Keynote Speaker: Keison Rigg: Co-Founder & Technical Director, Blockchain Sensei.
Amongst a plethora of Web3 specialties, Keison is a Technical Director. Keison has provided solutions, consultations & education for family offices and funds as well as corporate entities such as Otto Finance, Manchester United foundation & Paramount. He has an in-depth knowledge of what the latest, most effective tokenomic models and system architectures are, and how to best apply this knowledge to unique custom decentralized applications. Keison has an elite network of close relations with VC CEOs, AI experts, and even government regulatory bodies positioning him to uniquely maneuver, and continuously solve greater problems within the space and add the most cutting edge value. Keison has 7 years experience investing and trading stocks, penny stocks, crypto, forign exchange and using DeFi protocols and applications. Keison is the one of 3 original founders of Blockchain Sensei and his main role is leading development, technology and education within the company, as well as business strategy.
7:30 PM – Panel Discussion: “Crafting a Winning TGE Campaign”
- Let’s get into it:
- How to build and activate a pre-launch community.
- Mastering social media, PR, and community-driven momentum.
- The role of on-chain data and market-making strategies.
- How strong tokenomics and compelling storytelling drive adoption.
- Post-launch sustainability—how to avoid the dreaded dump.
- Moderator: Anya Markitanova: Institutional Parterships, Archax
Anya covers Institutional Partnerships at Archax, the UK’s first FCA-regulated digital asset exchange, broker, and custodian. Passionate about the transformative potential of blockchain technology, she focuses on real-world asset (RWA) tokenization and bridging traditional finance with Web3 capabilities. Prior to entering the blockchain industry, Anya worked in compliance, as well as fintech growth and operations. She holds an MBA from London Business School. - Panelists:
- Sam Whitehead: Accelerator Lead, Outlier Ventures.
Sam is the Accelerator Lead for the Ascent Token Launch program at Outlier Ventures, a program that proactively supports Web3 projects as they prepare for their token generation event (TGE). Since joining Outlier in 2021, he has worked with 30+ Web3 startups across various ecosystems, guiding them through project development, go to market, as well as consulting on general token launch readiness. With close to a decade of experience in real estate and asset management, Sam pivoted to Web3 full-time in 2021 – hooked by his first exposure to the space in 2017. He is passionate about supporting founders and sharing insights on token launches, community building and sustainable growth in Web3. - Alex Fatuliaj: Co-Founder & COO, Simplicity Group
Alex specialises in tokenomics and token advisory, particularly behavioural economics and modelling. - Sera Deliceli: Web 3.0 Marketing and Growth Consultant, Cansin Consultancy
Sera has been in Web3 since 2021, helping a wide range of projects, from RWA to AI agents, develop and execute effective marketing strategies. With her previous experience in managing TikTok’s content strategy and influencer campaigns, she brings a unique ability to scale digital platforms and drive engagement. In Web3, Sera specialises in building marketing funnels, managing budgets, executing KOL campaigns, and growing communities. As head consultant at Cansin Consultancy, she leads teams in executing go-to-market strategies that help Web3 projects reach their community and funding goals. - Shaun Azam: Co-Founder & Ecosystem Lead, Sweat Economy
Shaun runs Commercial + Ecosystem at Sweat Economy. With over 3m users, they’re bringing Web3 to the next billion consumers. Shaun has been running fast growth tech startups for 10 years.
8:00 PM – Q&A & Closing Remarks
- Your chance to ask the experts anything!
8:15 PM – Networking & Food Served
- Good vibes, great food
, and even better conversations. - Meet builders, investors, and marketers shaping the next bull run.
9:30 PM – Event Ends
Monday, February 17, 2025
Time: 6:00 PM – 9:30 PM GMT
Seen to Attendees · London
CryptoMondays London is a decentralized global community that shares a passion for Crypto and how it’s going to change the world in dramatic ways. We believe education is the first, most important step to mass adoption – so join us at our monthly events to connect with others who are passionate about crypto and looking to learn! Every month features a different speaker on a different topic and new opportunities for you to network.
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