CoinGecko, the world’s leading independent cryptocurrency data aggregator, has marked its 11th anniversary with a bold new brand identity and the introduction of two new mascots. This milestone reflects CoinGecko’s evolution from a simple price tracker to a globally recognized crypto data powerhouse.
As CoinGecko enters its second decade, the company is embracing a friendlier, more modern look while reinforcing its commitment to delivering reliable, accurate, and actionable crypto data to users around the world.
A New Chapter for CoinGecko
The brand refresh features a vibrant color palette, a sleek new logo, and a clean, approachable design system. These updates not only give CoinGecko a more contemporary appearance but also highlight the synergy between CoinGecko and its decentralized exchange (DEX) aggregator, GeckoTerminal. The goal? To create a cohesive and future-ready identity while maintaining the essence of what makes CoinGecko the go-to platform for crypto data.
“This brand refresh marks a new chapter for CoinGecko, as we continue building for the decentralized future,” said TM Lee, CEO and co-founder of CoinGecko. “Our community has been with us through every market cycle, and this refresh is for them. We want our brand to feel more relatable, forward-looking, and be a better reflection of the crypto companion we’ve always strived to be on their crypto journey.”
Meet Gekko and Rex: The New Faces of CoinGecko
As part of its rebranding, CoinGecko has also introduced two new mascots: Gekko and Rex. These characters are designed to embody the spirit and personality of the CoinGecko community.
- Gekko is playful, geeky, and dependable—always there to support users on their crypto journey.
- Rex is sharp, analytical, and constantly seeking the next big trend—representing the dynamic, data-driven side of the crypto world.
Together, Gekko and Rex symbolize the curiosity, innovation, and resilience that define both CoinGecko and the broader crypto community. Their playful yet purposeful presence aims to make the brand more engaging and approachable, resonating with users from diverse backgrounds and experiences.
CoinGecko’s Journey: 11 Years of Growth and Innovation
Founded in April 2014, CoinGecko has grown significantly from its early days as a simple price tracking tool. Today, it tracks over 17,000 cryptocurrencies and NFTs across more than 1,200 exchanges and marketplaces. This impressive growth reflects not only the expansion of the crypto space itself but also CoinGecko’s commitment to staying at the forefront of data aggregation.
In addition to its primary platform, CoinGecko has expanded its presence into the on-chain world through GeckoTerminal—a DEX aggregator and advanced charting platform launched in 2022. GeckoTerminal tracks real-time data from over 1,500 DEXs across more than 200 blockchain networks, covering more than 6 million tokens. It stands as one of the most comprehensive DEX aggregators available, helping on-chain traders explore, analyze, and make informed decisions based on the latest market data.
Throughout its journey, CoinGecko has remained deeply committed to its community. The decision to refresh the brand comes from a desire to make the platform more relatable and user-friendly, reflecting the evolving needs of its users while staying true to its core values.
The updated branding, new mascots, and expanded data offerings are all part of CoinGecko’s ongoing mission to empower users with the tools they need to navigate the ever-changing crypto landscape. Whether tracking market prices, analyzing data trends, or engaging with the community, CoinGecko remains a trusted companion on every step of the crypto journey.
Looking Ahead: The Future of CoinGecko
With the refreshed brand identity, CoinGecko is not just celebrating its past achievements but also looking ahead to the future. As the crypto landscape continues to evolve, CoinGecko aims to remain a trusted resource, providing comprehensive insights, reliable data, and tools that cater to both seasoned traders and newcomers alike.
CoinGecko’s ability to adapt, innovate, and maintain its independence has been key to its success, and the team is excited to continue building a decentralized future together with its global community.
For more information on CoinGecko and its offerings, visit CoinGecko and GeckoTerminal.