The Block Sessions is back on Thursday, June 18th , opening a conversation that feels long overdue: Are We Building for Users or Insiders?
Crypto is evolving at lightning speed. Protocols are getting more powerful, more ambitious, and more complex.
But humans haven’t changed.
People still make emotional decisions. People still hesitate. People still need clarity, confidence, and trust.
Grace Coelho, UX Researcher focused on human behavior and complex systems, joins us to explore a question that’s becoming harder to ignore:
Are we building for users — or just for insiders?
Together, we’ll explore:
🔹 Behavior over assumptions — understanding what users actually do, not what we think they’ll do
🔹 Signal vs Noise — separating real feedback from community hype
🔹 Trust Design — identifying and reducing user anxiety
🔹 The Discord Trap — why community engagement doesn’t always reflect actual product users
🔹 The Human Layer — why cutting-edge technology still fails without human understanding
Join us for an honest conversation about UX Research, trust, and what it means to build human-centered products in Web3.
Welcome snacks will be served. Come early, grab something, and meet the community.
🗓 Thursday, June 18, 2026
🕔 Time: 6:30 PM – 8:30 PM WEST
📍 The Block
Rua Latino Coelho 63, 1st floor · Lisboa
✨ The Block Lisboa was born as a space for professionals and enthusiasts in blockchain and crypto. Nowadays, people from different communities join us to meet, work and share their ideas as well. Are you the next crypto coworker who we can welcome soon? Join the block!
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