Web3 is evolving — and real growth requires more than surface-level buzz. This Monday, CryptoMondays Barcelona joins forces with SheFi to host a focused conversation with three leaders driving meaningful growth, branding, and innovation across the decentralized ecosystem.
🎤 Speakers
👩🚀 Xena – Founder of one Web3 and one Web2 startup (the latter earning Forbes recognition). Head of Marketing at PAID, a private-market platform where startups raise capital through equity sales and token launches.
💡 Natalie – Pioneering Brand Architect – Fortune 100 to Web3，Narrative Leader – Blockchain, Crypto and Beyond.
🍷 Jana – Co-founder of dVIN Labs, building the universal protocol for the luxury wine industry on blockchain.
Together, they’ll explore:
– What “real” growth looks like in Web3
– Lessons from launching and scaling across ecosystems.
– How to build brands that users trust.
– Storytelling, positioning, and community as growth engines.
This session is part of our ongoing collaboration with SheFi, an initiative focused on hands-on learning and leadership in Web3 through real-world experience and community connection.
🗓 Monday, September 15, 2025
🕔 Time: 6:30 PM – 8:30 PM CEST
📍 Norrsken House Barcelona
Passeig del Mare Nostrum, 15 · Barcelona
✨ CryptoMondays Barcelona is the essential meetup for anyone passionate about the crypto universe. Whether you’re looking to discuss Crypto/Web3, deepen your understanding, find or offer jobs in the field, or explore how crypto can contribute to a better world, this is the place for you.
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