Join The Block Lisboa for product designers in Web3! Bridge the Web3 usability gap for crypto-newcomers by understanding their Experience Stack.
The Experience Stack is the interconnected life-cycle of human cognition, emotion, and behavior that is the basis of all great user experiences. In order to achieve mass Web3 adoption, we must break down ingrained mental models and biases crypto-newcomers have from using Web2 applications.
Discover and apply the power of cognitive, emotive, and behavioral design when defining your Web3 user experiences.
Speaker: Yeho Hwang
Yeho Hwang currently designs for MetaMask, focusing on the Delegation Toolkit. Ever since joining the Web3 ecosystem, her mission has been to find ways in lowering the barrier of entry for crypto-newcomers. Yeho loves to balance technicalities of Web3 with user-centered discussions by advocating for human cognition, emotion, and behavioral design.
📅 Thursday, August 29, 2024
🕔 Time: 6:30 PM – 10:30 PM WEST
📍 The Block
Rua Latino Coelho 63, 1st floor · Lisboa
👉 RSVP
✨ The Block Lisboa was born as a space for professionals and enthusiasts in blockchain and crypto. Nowadays, people from different communities join us to meet, work and share their ideas as well. Are you the next crypto coworker who we can welcome soon? Join the block.